Internet Marketing and SEO by TrafficBoosterProV2.com

Just like people, search engines have their likes and dislikes too. Knowing this fact, you should do everything you can to appease the search engines.

Keyword Use in Title Tag
The almost effective place to put your Keywords into. Put your keyphrases in your title tag, and remember to optimize each page individually (Ex.. don’t overstuff your title tag, and have unusual title tags for each page that reflect the content of that particular page - otherwise, you may thrill from a duplicative content exclusion and find yourself in the supplemental results).

Keyword Use in Body Text
Duh. If your keyword or keyphrase isn’t bring uped at least once in the body text of the web page, then it does not seem your page is very proper to that keyphrase, now does it? But don’t reach all caught up in the keyphrase density myth - there is no magic number of times it should show. Assign value to readers, and it will publish sense to the search engines.

Relationship of Body Text Content to Keywords (Topic Analysis)
Google is smarter than you give them credit since, and just stuffing a keyphrase into a extremely unrelated page won’t do you a great deal, if any promising. Your page should be on a topic which is semantically related to the keyphrase which you are targeting in your title tag.

Keyword Use in H1 Tag
Oh, for years the naysayers have been telling me that H1 tag keyphrase use meant nothing and that I was an idiot so that thinking otherwise. Well the verdict is in and this is the fourth approximately critical factor according to the SEOMoz article. At this point, therefore, we have skilled to put your key phrase in your title tag, integrate it in your body text, which body text is topically or semantically related to the keyphrase, and head up the body text with an H1 containing the keyphrase.

Keyword Use in Domain Name
This is one that I hold out against with. I have seen actually no clue of this at all. Do a simple search on the internet for absolutely any search term, and chances are the top results do not have the search query in the domain name. I suspect this may have minor significance, but don’t go and change your domain cause of it. Seriously, you have a lot more to lose (such as age of domain, inbound linkage, site reputation, etc.) I regularly notice clients at the top of Google with domain names containing nothing near the suited search terms.

Keyword Use in Page URL
This is what I have called “descriptive file naming” so that a number of years. I believe it is of some worthiness, again, however, is more of a ingredient when setting up a new domain than would be for an existing domain with high pagerank and inbound linkage. Changing your internal url’s since the sole purpose of meeting this criterion again is very risky, so that the same reasons make reference toed above.

Keyword Use in H2, H3, H… Tags
Deep if it works so that H1, why not since H2, H3, H4, H5 ?

Keyword Use in ALT Attributes and Image Titles
SEOMoz incorrectly calls them an ALT tag, but it is not a tag, the ALT is an attribute of the IMG tag. Semantics aside, I consider this to be greatly critical, I would have ranked this above the URL and domain name part. Experience has shown me that image optimization (image file name, alt attribute, and title) is a appalling way to implement a page more proper to a desired search query.

Keyword Use in Bold - Strong Tags
I always use this methodology, as deep as keyword use within the EM (italics) tag. I think this to be a moderately critical thing as it helps emphasize to Google what your page is about, and what you consider effective. Literally on my short list of things to do so that “on page” search engine optimization.

Keyword Use in Meta Description Tag
Again, one of my “big four” for on page optimization. The “big four” being: title tag, meta description, H1, and image ALT attributes. I don’t bring up body text in my big four as I suspect that is shadow evident. Rigorously supreme, and again, each page should have custom title and meta description tags.

Technorati Tags: seo, search engines optimization

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This entry was posted on Monday, May 7th, 2007 at 1:45 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.